Amurkawa Sun Yi Tattaki Zuwa Siyayya Ta Intanet, Amazon Ya Zama Mafi Kyau A Karshen Shekara

Amurkawa Sun Yi Tattaki Zuwa Siyayya Ta Intanet, Amazon Ya Zama Mafi Kyau A Karshen Shekara

Sabon binciken tattalin arziki na CNBC All-America ya bayyana wani gagarumin karuwar bukatar siyayya ta yanar gizo a karshen shekara tsakanin Amurkawa, wanda ya zarce matakin da aka samu a farkon annobar. Abin lura shi ne, kashi 57% na Amurkawa sun zabi dandamali na yanar gizo a matsayin manyan wurare biyu da suka fi so don siyan kyaututtukan Kirsimeti, wanda ke nuna wani gagarumin sauyi a halayyar masu sayayya.

Wannan karuwar siyayya ta yanar gizo ta nuna ta hanyar matsakaicin kashe kuɗi na dala $1,300 ga kowane mutum a lokacin hutun Amurka, wanda ke nuna kyakkyawan farfaɗowar yanayin dillalan dijital. Canjin fifiko a bayyane yake idan aka kwatanta da 2006, inda kashi 18% ne kawai suka yi la'akari da siyayya ta yanar gizo a matsayin babban wurin da za su je. A lokacin kololuwar annobar a 2020, wannan adadi ya kai matsayi mafi girma a tarihi na kashi 55%. Duk da cewa ya faɗi zuwa kashi 51% a 2022, yanayin ya sake komawa wani sabon matsayi a wannan shekarar.

Tayin rangwame da damuwa game da hauhawar farashin kayayyaki da alama suna haifar da wannan ƙaruwar, wanda ke shafar fifikon takamaiman alƙaluma. Mata masu shekaru 50 zuwa sama, waɗanda suka fi taka tsantsan game da yanayin tattalin arziki, suna da babban ɓangare na waɗanda ke shirin shiga cikin ayyukan siyayya ta yanar gizo a wannan shekarar. Duk da ƙarancin kashe kuɗi a matsakaici, wannan adadin yana ba da gudummawa ga ƙaruwar gabaɗaya. Akwai kuma ƙaruwa mai mahimmanci a cikin mutanen da ke samun ƙasa da $30,000, suna shirin kashe $200, wanda ke nuna yanayin halaye daban-daban na siyayya ta yanar gizo.

A fannin wuraren siyayya ta yanar gizo, Amazon ta ci gaba da mamaye ta ba tare da wata jayayya ba. Tsawon shekaru shida a jere, Amazon ta ci gaba da kasancewa dandamalin da Amurkawa suka fi so, inda kashi 74% ke la'akari da shi a matsayin babban wurin siyayya ta yanar gizo. Wannan fifikon da aka saba da shi ya sake tabbatar da karfin Amazon, yana gabatar da babban kalubale ga sauran dillalai.

Karuwar sayayya ta yanar gizo, musamman akan Amazon, na nuna wani muhimmin sauyi a cikin ɗabi'un masu amfani da abubuwan da suke so. Kasuwanci, gami da obd Logistics, za su iya amfani da wannan yanayin ta hanyar daidaita dabarunsu da yanayin da ke tasowa na dillalan kan layi, suna tabbatar da ayyukan jigilar kayayyaki marasa matsala don biyan buƙatun da ke ƙaruwa.